THE CHALLENGE
Journey management is a team sport — but most practitioners play it alone
Whether you're building the practice from scratch or scaling it across business units, the reality is the same: there's rarely anyone else inside your organisation who truly understands what you do.
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You end up reinventing what others have already figured out. Second-guessing decisions that would take five minutes to validate with the right peer. And struggling to get buy-in from leadership who don't yet see the full picture.
How it works
This isn't a forum where you post a question and hope for the best. It is an expert-facilitated programme with a clear structure, curated content, and guided sessions throughout the year.
Expert facilitation
Every theme, session, and clinic is guided by Esa Nettamo, who has spent years helping organisations build journey management capabilities. You always have an experts in the room.
Course, templates, and playbooks
A structured online course on journey management fundamentals, plus ready-to-use governance models, stakeholder pitch decks, and Miro frameworks — built from real practice, not textbook examples.
Monthly masterclasses
Hands-on, practitioner-led sessions focused on specific journey management topics, methods, and real-world cases you can apply directly to your work.
Peer matchmaking
We actively connect you with members tackling similar challenges or working in similar environments — so you always have the right sparring partner, not just a random group.
Bi-weekly clinics
Bring your live challenges and get input from both your peers and the facilitator — like having a peer advisory board for your journey work.
Local chapters
Helsinki, Stockholm, and Copenhagen for in-person connection — with more cities as the community grows.
What makes JourneyOps Circle different?
1 / Practitioner-only
Every member does journey management inside their organisation. Everyone brings real experience. Everyone is here to both give and get.
2 / Journey management-specific
Not broad CX, not service design, not UX. This is about managing journeys as an ongoing organisational capability — a discipline that barely existed five years ago.
3 / Expert-guided, not just peer-powered
You're not left hoping the group has the answer. Every session has an experienced facilitator who brings deep journey management expertise, connects the dots across members, and makes sure you leave with clarity — not just conversation.
4 / Designed by the members themselves
Every element — from the monthly themes to the clinic format — was shaped by conversations with 20+ founding members about what they actually need.
5 / A safe space, not a stage
No performative posts. No vendor pitches. Just honest conversations between people doing the same work, at every level of maturity.
This is for you if...
Whether you're the first person doing this at your company or leading a mature practice, the community meets you where you are.
You're building it from scratch
You're championing journey management but figuring it out mostly alone. You need proven frameworks, honest feedback, and someone to tell you "yes, that's the right approach"
You lead a team or practice
You want your team to grow faster than trial and error allows. Circle gives them structured learning, external perspectives, and a professional network that sharpens their thinking.
You're scaling beyond the pilot
You've proven the value. Now you need to see how others got journey KPIs into leadership scorecards, scaled across business units, and built governance that outlasts the next reorg.
You're running a mature practice
Your challenges are about protecting what you've built, benchmarking globally, and staying ahead of what's next. You want a brain trust of peers at your level — not another beginner workshop.
Less than one hour of external consulting per month
For a full year of expert guidance, peer exchange, and structured learning. Typically sponsored by your company as a professional development investment.
Every membership includes
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1-hour onboarding call
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Access to JourneyOps online community
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Sub-groups like Fintech, Industrial, etc.
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Bi-weekly remote workshops & QAs
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Monthly master classes on specific topics
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Access to our template kit
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Access to introduction to journey management course
Next cohort starts in May!
We've been here for you since the beginning
From the very beginning, we’ve focused on bringing practitioners together to share real experiences, learn from each other, and move journey management forward.
JourneyOps Copenhagen + Malmö
Next event
On May 19th, JourneyOps is coming to Copenhagen/Malmö, bringing together leading voices in journey management to tackle one of the biggest challenges organisations face today: how to get the rest of the organisation onboard.
Expect inspiring keynotes, real-world case studies, and practical insights from speakers such as Simon Bach Peters (Nordea), Marjoannika Nyman (Zensai), and Louise Kampmann (YouSee), who will share how they have built alignment, secured buy-in, and turned journey management into a true organisational capability.
Sign up to be the first to know about our upcoming events.
